Insurance company harnesses data to attract a younger demographic

Insurance company harnesses data to attract a younger demographic

By harnessing the power of Alison.ai, an Industry- leading insurance company effectively reached the new generation of insurance Seekers on their favorite platforms

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31%
Increase in overall ROAS
56%
Increase in CTR
7%
Increase in iterations ROAS
Results

Leading insurance company harnesses Alison AI insights to maximize ROAS and more effectively target viewers with impactful creatives.

In today's competitive insurance market, it's crucial to reach younger demographics. Alison.ai's data analysis helped us understand how to target this audience more effectively. By using Alison.ai's insights, we were able to create shorter video ads for TikTok featuring real people. This approach resonated with younger viewers and led to a significant 31% increase in our return on ad spend (ROAS).

James T

CMO
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