# Fintech advertiser improves upper-funnel KPI performance in the US

> By harnessing the power of Alison.ai, a middle-market fintech app managed to successfully penetrate the saturated American market.

By harnessing the power of Alison.ai, a middle-market fintech app managed to successfully penetrate the saturated American market.

---
Source: https://alison.ai/resources/success/fintech-advertiser-leverages-alison-insights-to-improve-upper-funnel-kpi-performance