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The ad world dilema – what happens when AI starts to replace employees
In an era where the bulk of investment in advertising is moving from television to digital, quite a few new tools are being developed directly for this arena. One of them belongs to the Alison.ai, which developed a platform based on artificial intelligence and machine learning to extract marketing insights from commercial videos.
Alison helps advertisers know what made their campaign work
Alison’s CEO, Asaf Yanai: “We’ve built an AI engine that breaks down videos to thousands of visual, sound, and text elements. By using data we can identify exactly what is the recipe to help creatives maximize their performance, without having to guess or test”
Alison CEO Speaks at MAU Las Vegas
Artificial intelligence is changing how creative marketing is done, but there’s nothing that replaces real human ingenuity. How can we combine the best of both worlds to create a killer creative strategy? Learn proven tactics from Asaf Yanai, CEO at Alison.ai.
Alison Named Technical Innovation of the Year by The Drum
Creative insights platform Alison selected for its ability to help digital marketers ideate, analyze, and optimize high performance ad creative.
Why Alison Won Technical Innovation of the Year
Alison won the ‘Technical Innovation’ category at The Drum Awards for the Digital Industries 2021. Here, the team behind the winning entry reveal the secrets of this successful project
Alison Selected as a Digiday Technology Awards Finalist
Digiday named Alison as a finalist in Digiday Technology Awards for Best Marketing Analytics Platform.