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Effective advertising is largely based on psychological expertise: what captures the attention, arouses sympathy and motivates action. Alison.Ai, which specializes in digital advertising using generative AI, wants to turn that into an exact science.

CEO Asaf Yanai sheds light on how AI-driven creativity, with Alison.AI at the forefront, is not just enhancing advertising strategies but fundamentally changing the game, transforming traditional processes into data-driven success.

Alison.AI, an AI creative advertising platform from Israel , can intelligently generate advertising briefs and produce accurate customer acquisition videos by using 15 AI models for A/B testing.

Alison, which developed an AI platform for analyzing creative content, presents a new tool for automated video creation. CEO Asaf Yanai explains why it is better to use animation, what a collaboration with Netflix will look like, and the risks in the field.

In the realm of digital marketing, AI and video advertising are driving a revolution. Alison.AI, a trailblazer in AI-powered analytics, has achieved a staggering 300% increase in ROI for its clients. The secret lies in data analysis, targeted audience engagement, and real-time decision-making, enhancing the precision and relevance of marketing efforts.

AI-powered software and applications have become rapidly popular and permeated every aspect of our lives. Read how Alison, one of these “disruptive” technologies, has overturned industry norms and improved the efficiency of the advertising industry.