We reached a point where we recognized the need to enhance our creative capabilities and to analyze the competitive market more effectively. We were searching for a tool that could facilitate this, yet at that time, such tools were not available. As one of the earliest adopters of Alison’s platform, 365Scores’ trajectory is not just a testament to the effectiveness of the tools, but also a narrative of evolving strategies and unprecedented success.

Alison was a great fit for our already data-driven work process. With Alison’s input, Scatter Slots’ creatives received a much-needed boost, leading to an instant improvement in performance. This not only enhanced the game’s already strong position but also sparked a wave of fresh ideas, enabling the swift development of unique concepts and further success in the creative strategy.

As the Head of User Acquisition, I was always looking for ways to improve our marketing campaigns. Our Pride campaign was no exception. We wanted to create a campaign that was inclusive and resonated with our target audience, but we also didn’t want to appear performative. Alison’s competitive analysis tools helped us gain valuable insights into what was working for our competitors. By understanding what resonated with other audiences, we were able to inform our own campaign strategy. The results were impressive, and we saw a significant increase in engagement.

By using the creative tech Alison, we were able to achieve our target and increase our ROI D7 by 10%. All by fixing up an old creative! With the team’s creative approach and Alison’s optimization features, we can allocate our advertising budget efficiently and accurately.

We are extremely impressed with the Alison technological platform. Not only did the platform provide excellent recommendations, but the creative studio put together fantastic creatives and the team executed great campaigns.

In today’s competitive insurance market, it’s crucial to reach younger demographics. Alison.ai’s data analysis helped us understand how to target this audience more effectively. By using Alison.ai’s insights, we were able to create shorter video ads for TikTok featuring real people. This approach resonated with younger viewers and led to a significant 31% increase in our return on ad spend (ROAS).

We have been working with Alison for more than 6 months and are really pleased with our results. The team leveled-up our creative process by providing strong recommendations for creative optimizations. We’re excited to see the outcome and look forward to future creative improvements from the advanced analysis.