# About Us > Alison.ai is a creative intelligence platform for performance marketers, built on the Creative Genome. The last advantage in advertising is the creative. About us # The last advantage in advertising is the creative. Targeting is automated. Bidding is automated. What’s left is the ad itself, and the teams who understand their creative at the element level win. Alison exists to give every team that understanding, and to turn it into the next brief, the next test, the next winner. Our story ## From gut feel to the Creative Genome > “We recognized that half of marketing budgets are often wasted because companies lack the visibility into which creative elements are truly driving performance.” > > Asaf Yanai, Co-Founder & CEO Alison was founded in 2022 by Asaf Yanai and Koby Berkovich. Asaf came from the growth side of advertising, agency years spent watching the same scene on repeat: world-class automation deciding where ads ran, and gut feel deciding what was in them, with half of budgets wasted because no one could see which creative elements were actually driving performance. Koby came from R&D and product, and together they built the machine that could see it: AI that breaks every creative into its elements and connects each one to real results. That machine grew into the [Creative Genome](/product/creative-genome), and the company grew into Alison. At first, Alison answered why creatives win: connect the ad accounts, break every creative into its elements, score them, and show what drives performance. Today, Alison turns those answers into work: workflows that catch a slipping creative and draft its replacement, score a creative before a dollar is spent, and turn a winning insight into a brief, a storyboard, and a new creative. The insight used to be the product. Now it’s step one. What we’ve built 12M+ creatives analyzed 12B+ data points 27,000+ feature taxonomy 11+ media platforms, about 99% of the world's traffic The Creative Genome, a live model that keeps correcting itself as real performance comes in, is the layer beneath every score, signal, and recommendation. Alison Principles We are guided by values that inspire our team, shape our strategy, and ensure we deliver exceptional results. These principles form the foundation of our business and foster a culture of innovation and excellence. ![](https://alison.ai/wp-content/uploads/nb-principle-customer-obsessed.svg) ### Customer-Obsessed We place our customers at the heart of everything we do, prioritizing their success and earning their trust through our actions. ![](https://alison.ai/wp-content/uploads/nb-principle-pioneering-change.svg) ### Pioneering Change At Alison.ai, we strive to break boundaries, exploring new ideas and innovations to make our solutions more efficient and powerful. ![](https://alison.ai/wp-content/uploads/nb-principle-collaboration.svg) ### Collaboration & Teamwork At Alison.ai, we foster a culture of collaboration, valuing diverse perspectives and working together to achieve common goals. ![](https://alison.ai/wp-content/uploads/nb-principle-excellence-quality.svg) ### Excellence & Quality We are committed to delivering the highest quality user experience, striving for excellence and continuous improvement in our products and services. Recognition ## The awards shelf ![The A.I. Awards 2026 Winner badge](https://alison.ai/wp-content/uploads/ai-awards-2026-winner-1.png) ### The A.I. Awards 2026 Best Use of AI in Creative Industries, Media and Advertising Winner ![](https://alison.ai/wp-content/uploads/capterra-49.png) ### Capterra 4.9-Rated Software ![](https://alison.ai/wp-content/uploads/software-advice-support.png) ### Software Advice Best Customer Support ![](https://alison.ai/wp-content/uploads/getapp-func.png) ### GetApp Best Functionality & Features ![](https://alison.ai/wp-content/uploads/capterra-ease.png) ### Capterra Best Ease Of Use ![](https://alison.ai/wp-content/uploads/getapp-cmda.png) ### GetApp Creative Management & Data Analysis ![](https://alison.ai/wp-content/uploads/capterra-value.png) ### Capterra Best Value ![](https://alison.ai/wp-content/uploads/sa-recommended.png) ### Software Advice Creative Management & Data Analysis ![](https://alison.ai/wp-content/uploads/madfest.png) ### MadFest 2025 L’Oréal Brand Challenge Winner ![](https://alison.ai/wp-content/uploads/madfest.png) ### MadFest 2025 Cano Water Brand Challenge Winner ![](https://alison.ai/wp-content/uploads/drum.png) ### The Drum Awards Technical Innovation of the Year ![](https://alison.ai/wp-content/uploads/app-growth.png) ### App Growth Awards App Growth Innovation Winner ![](https://alison.ai/wp-content/uploads/data-breakthrough.png) ### Data Breakthrough Awards Marketing Data Solution of the Year ![](https://alison.ai/wp-content/uploads/ava.png) ### AVA Digital Awards Video Creative Analytics Platinum Winner ![](https://alison.ai/wp-content/uploads/sammys.png) ### The Sammys Sales and Marketing Technology Product of the Year ![](https://alison.ai/wp-content/uploads/webby.png) ### Webby Awards Best AI Creative Analysis Platform Honoree The team ### Leadership ![](https://alison.ai/wp-content/uploads/asaf-yanai-scaled.jpg) Asaf Yanai Co-Founder & CEO ![](https://alison.ai/wp-content/uploads/koby-berkovich-scaled.jpg) Koby Berkovich Co-Founder & CTO ![John Leckrone](https://alison.ai/wp-content/uploads/john-leckrone-1.jpg) John Leckrone Chief Development Officer ![Ellad Kushnir Matarasso](https://alison.ai/wp-content/uploads/ellad-kushnir-matarasso-1.jpg) Ellad Kushnir Matarasso Chief Operating Officer ![Elad Brindt Shavit](https://alison.ai/wp-content/uploads/elad-brindt-shavit-1.jpg) Elad Brindt Shavit Chief Business Officer ![Mai Vexler](https://alison.ai/wp-content/uploads/mai-vexler-2.jpg) Mai Vexler VP HR ![Tal Salomon](https://alison.ai/wp-content/uploads/tal-salomon-1.jpg) Tal Salomon VP Product ![Shay Messica](https://alison.ai/wp-content/uploads/shay-messica-1.jpg) Shay Messica VP of Data We’re building the platform that makes creative a science without killing the art. [See open roles](https://alison.ai/company/were-hiring) ### See what we’ve built, on your own creatives. [Claim your free creative audit](https://alison.ai/audit) --- Source: https://alison.ai/company/about-us