by Ellad Kushnir Matarasso
Nov 26, 2024
We have been working hard here at Alison.ai to add more value to our platform, which is why we’ve revamped our dashboard. Clients can navigate through their creatives’ performance, find opportunities, detect fatigued ads, and more faster than ever. This new dashboard empowers marketers and creative teams alike to produce data-driven creatives designed to achieve results.
Some features you can explore:
Understand what’s working in your creatives and explore the best-performing tags across different campaigns, formats, or concepts. Here, you can identify key themes and emerging trends, providing a foundation for building a more effective creative strategy.
Let Alison.ai do the heavy lifting. The platform analyzes your creatives and highlights the most impactful tags like emotion, color palette, or model type within features. These insights help you pinpoint the elements that resonate most with your audience, ensuring your creatives are both targeted and effective.
Optimizing your creative strategy is about understanding how elements work together, which is why you can identify the most effective tag pairings across formats, lengths, and concepts. This data can be used to refine future creatives, drive performance and boost engagement. You will also see a projected ROAS improvement percentage for each combination.
Visualize how specific tags perform over time for KPIs like engagement rate and click-through rate. Customize your view by selecting which metrics you would like to see and filter by feature, creative ID, and more. Use these insights to adapt your strategy to always deliver relevant content to your audience.
Discover creatives with high-potential. This feature highlights ads that have a spend of over $500, maintain a spend ratio between 1% and 10%, and achieve above-average KPIs, so you can focus your resources on campaigns that are ready to succeed.
Prevent wasted ad spend by identifying ads that show declining CTRs along with rising or plateaued spend over a period of time. This tool not only alerts you to underperforming creatives, but also estimates how much ad spend you can save or reallocate.
Our new dashboard is designed for a seamless, client-focused experience. We’re continuously improving our platform to empower you to get the most out of your creatives. It’s now easier than ever to gather in-depth analytics and generate data-driven actionable briefs tailored to your specific needs, ensuring that every insight is both practical and impactful. After all, your success is our success, and we’re proud to continue being the ultimate partner in creative optimization.
Book a demo today to explore how our new and improved dashboard can elevate your creative strategy!
by Ellad Kushnir Matarasso
4 Jul 2024
by Ellad Kushnir Matarasso
21 Nov 2024
