Future of Gaming, AI, and a Touch of Nostalgia

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It’s hard to believe, but it’s that time of year again – my 10th Game Developers Conference (GDC)! For someone who has been part of this incredible community for a decade, it feels like both a milestone and an exciting new chapter. This year, there’s something even more special: I’ll also be attending Pocket Gamer Connects (PG Connects), which just so happens to be taking place at the same time, in my second home, California. If you know me, you know that both events hold a special place in my heart, and I’m thrilled to be diving into the action once again.

GDC: A Journey Through the Heart of Game Development

GDC has always been a highlight of my year. It’s not just another conference – it’s a celebration of everything that makes the gaming industry so unique. This event is where the world’s brightest minds in game development come together to share their innovations, struggles, and successes. Over the years, I’ve had the privilege of learning from some of the best in the industry, and it’s never failed to inspire me.

From the technical talks to the hands-on experiences, GDC is where I’ve had some of my most impactful conversations about the future of gaming. It’s also where I’ve seen firsthand how creativity and technology intersect in the most amazing ways. It’s a place where boundaries are pushed, and the future is being built.

PG Connects: Where Mobile Gaming Meets Innovation and AI

In the same vein, PG Connects has always felt like the perfect complement to GDC. Pocket Gamer Connects is where mobile game developers, publishers, and investors meet to discuss the future of mobile gaming. It’s a fast-paced environment where trends are made, deals are struck, and game-changing technologies are discussed.

This year, PG Connects is placing a special focus on AI, making it even more relevant to the industry’s current landscape. The event will dive deep into how AI is transforming mobile gaming  – from game development to user acquisition and creative optimization. As always, PG Connects aims to address the biggest trends, pain points, and opportunities in the market, and this year’s AI focus will give us valuable insights into how we can all leverage AI to stay ahead in this ever-evolving industry.

Both GDC and PG Connects are taking place at the same time this year. It’s an exciting opportunity to dive deeper into the ways AI and creative strategy are shaping the gaming world.

The Power of AI in Creative Strategy: My Focus for This Year

As we look at the intersection of AI and creativity, I can’t help but feel like we’re on the edge of something truly transformative. Over the years, I’ve seen AI slowly work its way into game development, marketing, and even creative production. But now, it’s clear: AI is no longer just a buzzword – it’s a game-changer. And that’s why I’m so excited to connect with fellow creative strategists, user acquisition (UA) leaders, and growth experts to dig deeper into the power of AI in this space.

Here’s what I’m most excited to explore:

• AI Optimization: How are companies using AI to optimize creative ideation, iteration, and performance? What’s the secret to iterating top-performing ads faster and more efficiently?
  I’m looking forward to some candid conversations about how AI is reshaping creative processes and driving higher results.
• Best Practices for Data-Driven Creative Strategy: One of the biggest challenges I see in the industry is how to merge creativity with data. How can media and creative teams collaborate more effectively, using insights and automation to scale campaigns?
  The right combination of data and creativity can reveal amazing opportunities, and I’m eager to explore how teams are making that happen.
• Competitor Research: We all know that staying ahead of the competition is crucial. But how do you leverage the insights from your competitors’ ads to inform your own strategy?
  I’m excited to hear about the innovative ways teams are using competitor research to give themselves an edge in a crowded market.

Alison.ai: Helping Teams Stay Ahead in a Fast-Moving Space

The Alison team will be attending these events. We’ve spent a lot of time thinking about these challenges and how our platform can provide answers and overcome them. We understand the power of AI and how it can help teams achieve new levels of performance, efficiency, and creativity. Our goal is to help creative teams leverage AI-driven insights to maximize their impact, whether it’s through optimizing ad performance or improving creative strategy.

We’re excited to share how we can help teams stay ahead in this fast-moving, ever-evolving industry. There’s so much happening right now, and I truly believe that AI can make all the difference in helping teams navigate these challenges.

Let’s Connect!

If you’re going to be at GDC or PG Connects, we’d love to meet up! Whether you want to chat about AI, creative strategy, or growth trends, we’re always up for a good conversation. Feel free to reach out to me directly, and we can set up a time to connect. I can’t wait to see what new ideas we’ll uncover together.

Here’s to another amazing year at GDC and PG Connects – and to the future of gaming, powered by AI!