March 2, 2023 5 min read

Emerging Trends in AI at MWC 2023

Mobile World Congress (MWC) is one of the largest mobile technology events in the world, and it took place in Barcelona in February 2023. This year’s event was a major success, bringing together the leading players in the mobile industry, including device manufacturers, telecom companies, and software developers. In addition to showcasing the latest innovations in mobile technology, MWC 2023 also highlighted emerging trends related to artificial intelligence (AI).

One of the most notable trends related to AI at MWC 2023 was the increased focus on edge computing. Edge computing refers to the practice of processing data closer to where it is generated, rather than sending it to a centralized data center or cloud. This approach can help reduce latency and improve response times, making it particularly useful for applications that require real-time data processing, such as autonomous vehicles and industrial automation.

At MWC 2023, several companies showcased their edge computing solutions, including Qualcomm, Intel, and Arm. Qualcomm, for example, demonstrated its Snapdragon 8cx Gen 3 platform, which is designed for use in thin and light laptops that require AI processing capabilities. Intel, meanwhile, showcased its AI Edge Platform, which enables developers to build and deploy AI applications at the edge.

Another trend related to AI at MWC 2023 was the continued growth of 5G networks. 5G is the latest generation of mobile networks, offering significantly faster download and upload speeds, lower latency, and higher capacity than previous generations. These features make 5G networks particularly well-suited to support AI applications, which often require large amounts of data to be transferred quickly and reliably.

Many companies at MWC 2023 highlighted their 5G capabilities, including device manufacturers such as Samsung and Huawei, as well as telecom companies like Verizon and AT&T. For example, Samsung showcased its latest 5G-enabled smartphones, while Verizon demonstrated its 5G Ultra Wideband network, which is currently available in over 60 cities across the US.

On the creative analytics front, Alison AI’s CEO, Asaf Yanai, presented at a special session, Alison’s 2023 creative data trends in which current trends in video ads were analyzed using Alison’s uniqure AI technology, across three popular social media platforms: YouTube, Facebook, and TikTok, In additon to video ad trends for iOS versus Android and various app verticals, including utilities, games, entertainment, health & fitness, and education.

Finally, MWC 2023 also highlighted the growing importance of privacy and security in the AI space. As AI becomes more pervasive in our daily lives, it is increasingly important to ensure that personal data is kept safe and secure. Several companies at MWC 2023 showcased their solutions for addressing these concerns, such as IBM’s Privacy-Preserving Machine Learning Toolkit and Google’s Differential Privacy Library.

In conclusion, MWC 2023 was a major success, with many exciting developments in the mobile technology space. The emerging trends related to AI, such as creative analysis, edge computing, 5G networks, and privacy and security, are poised to play a significant role in shaping the future of mobile technology.

If you’d like to learn more about Alison’s AI solutions for creative optimization, contact us here.






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