by Ellad Kushnir Matarasso
29 Apr 2024
4 Companies Leading the Way in Data-Driven Marketing
Using data for marketing isn’t a new concept. It was a good way to measure if a campaign was working. However, in…
Elevate Your Creative Journey
Gain expert insights, tips, and trends to navigate the digital landscape
by Ellad Kushnir Matarasso
17 Apr 2024
What is Workflow Augmentation and How Can It Be Utilized in Marketing?
Workflow augmentation refers to leveraging artificial intelligence technologies to collaborate with and enhance the performance of human workers. By automating routine tasks…
by Ellad Kushnir Matarasso
25 Mar 2024
Overcoming Creative Fatigue: A Strategic Analysis
We've all experienced it - the feeling of frustration when yet another ad pops up while scrolling through our feeds. That groan…
by Ellad Kushnir Matarasso
12 Mar 2024
Unlocking Maximum ROI for eCommerce Through Creative Analytics
In today's digital era, ecommerce marketers live and die by their ad creative. With endless feeds to stand out in, compelling…
by Ellad Kushnir Matarasso
20 Feb 2024
Creative Analytics: The Secret Weapon To Catapult Your Meta Ad Conversions
In the fast-paced world of digital advertising, standing out takes creativity, insight, and an obsessive focus on understanding your audience. For brands…
by Ellad Kushnir Matarasso
12 Feb 2024
Super Bowl Social Media Campaigns – Ad Creative Report
As the Super Bowl excitement builds each year, brands strive to make their mark with innovative and captivating ads on social media…
by Ellad Kushnir Matarasso
8 Feb 2024
Valentine’s Day Social Media Creative Innovations Report
As Valentine's Day approaches, brands can elevate their social media campaigns by embracing unconventional creative elements that go beyond the clichés. Alison’s…
by Ellad Kushnir Matarasso
3 Jan 2024
Creative Analytics Demystified: A Step-by-Step Approach
Creative analytics involves seven key steps: defining clear creative goals, gathering creative data, continuously analyzing the data, fostering collaboration, finding correlations between…
by Ron Vind
12 Nov 2023
Shopping holidays 2023 creative insights
How can brands get ready to take advantage of what's going to be one of the most important times in the history…