Elevate Your Creative Journey

Gain expert insights, tips, and trends to navigate the digital landscape
Alison Webby Honoree

by Ellad Kushnir Matarasso

7 Apr 2024

Alison AI Recognized as a Webby Honoree for Its Best AI Creative Analysis Platform in the 28th Annual Webby Awards

Alison AI announced today that it has been recognized as a Webby Honoree for its Best AI Creative Analysis Platform in the…
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GDC Recap

by Ellad Kushnir Matarasso

27 Mar 2024

GDC 2024 Recap: Key Trends and Innovations in Game Development

The Game Developers Conference (GDC) 2024 broke records with over 28,000 attendees from 68 countries. It provided a platform for the global…
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Creative Fatigue

by Ellad Kushnir Matarasso

25 Mar 2024

Overcoming Creative Fatigue: A Strategic Analysis

We've all experienced it - the feeling of frustration when yet another ad pops up while scrolling through our feeds. That groan…
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Maximum ROI for eCommerce Through Creative Analytics

by Ellad Kushnir Matarasso

12 Mar 2024

Unlocking Maximum ROI for eCommerce Through Creative Analytics

  In today's digital era, ecommerce marketers live and die by their ad creative. With endless feeds to stand out in, compelling…
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Creative Analytics

by Ellad Kushnir Matarasso

20 Feb 2024

Creative Analytics: The Secret Weapon To Catapult Your Meta Ad Conversions

In the fast-paced world of digital advertising, standing out takes creativity, insight, and an obsessive focus on understanding your audience. For brands…
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Super Bowl Ads in the Age of AI

by Ellad Kushnir Matarasso

12 Feb 2024

Super Bowl Social Media Campaigns – Ad Creative Report

As the Super Bowl excitement builds each year, brands strive to make their mark with innovative and captivating ads on social media…
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Alison & Hackernoon - Valentine’s Day Social Media Creative Innovations Report

by Ellad Kushnir Matarasso

8 Feb 2024

Valentine’s Day Social Media Creative Innovations Report

As Valentine's Day approaches, brands can elevate their social media campaigns by embracing unconventional creative elements that go beyond the clichés. Alison’s…
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PGC London Recap

by Ellad Kushnir Matarasso

7 Feb 2024

Pocket Gamer Connects London Celebrates 10th Anniversary with Record Attendance and Focus on the Future

The recent Pocket Gamer Connects (PGC) event in London celebrated its 10th anniversary in record-breaking style. The milestone show saw the highest-ever…
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Creative AB Testing

by Ellad Kushnir Matarasso

2 Feb 2024

Go Beyond Creative A/B Testing to Unlock Better Performance

Effective marketing relies on consistently optimizing campaigns to boost performance. One of the most valuable techniques in a marketer's toolkit is A/B…
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