Elevate Your Creative Journey

Gain expert insights, tips, and trends to navigate the digital landscape
The Sweet Impact of AI on Marketing

by Alison.ai

12 Dec 2024

The Sweet Impact of AI on Marketing: Lessons from Ferrara Candy Company

Introduction Artificial intelligence (AI) is rapidly transforming the marketing landscape. From content creation to ad optimization, AI offers many possibilities for businesses…
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creative analytics guide

by Ellad Kushnir Matarasso

11 Dec 2024

Understanding Creative Analytics: A Beginner’s Guide

Imagine having the ability to pinpoint exactly what makes your creatives grab attention and drive conversions. Is it the captivating visuals? Perhaps…
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The Year of Creative Optimization - A Tango Case Study

by Alison.ai

6 Dec 2024

The Year of Creative Optimization: A Tango Case Study

In the ever-evolving landscape of mobile app marketing, user acquisition and creative strategies have become paramount. At App Promotion Summit Berlin, Joseph…
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Meta Ads - New Sensitive Categories Restrictions

by Ellad Kushnir Matarasso

5 Dec 2024

Find Success Navigating Meta’s New Sensitive Category Restrictions

If you haven’t heard by now, then it’s important, for you as an advertiser, to know: Meta’s tightening restrictions on advertising for…
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creative performance

by Ellad Kushnir Matarasso

1 Dec 2024

Creative Performance: Why It Matters and How to Get It Right

Creatives are the backbone of any successful campaign. Whether it’s a compelling video ad, an eye-catching banner, or a high-converting landing page,…
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Alison-Ferrara Creative Success Webinar

by Alison.ai

27 Nov 2024

[Webinar] Redefining Marketing: Ferrara Candy Company’s AI Blueprint for Creative Success

In a rapidly changing marketing landscape, staying ahead requires more than just creativity—it demands innovation. Ferrara Candy Company has embraced this by…
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Alison.ai's New Dashboard for Smarter Creative Optimization

by Ellad Kushnir Matarasso

26 Nov 2024

Meet the All New Dashboard for Data-Driven Marketers

We have been working hard here at Alison.ai to add more value to our platform, which is why we’ve revamped our dashboard.…
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Boosting Creative Marketing Performance at Zynga

by Alison.ai

22 Nov 2024

AI in Action: Boosting Creative Marketing Performance at Zynga

Introduction In a recent webinar hosted by Nick Sands, industry experts Asaf Yanai, CEO and co-founder of Alison.ai, and Bradley Bifulco, Creative…
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AppLovin integration

by Ellad Kushnir Matarasso

21 Nov 2024

Alison.ai Integrates With AppLovin: A Win for Mobile Advertisers

Mobile app marketers rejoice - Alison.ai has just announced an exciting new integration with AppLovin that is set to revolutionize the way…
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